Adding a Countdown Timer in HubSpot
Step-by-step guide to embedding an animated countdown timer in HubSpot marketing emails. Use the image module or HTML module.
Create your timer in GifyLabs
Sign in to GifyLabs and create a new countdown timer. Customize the design to match your HubSpot email template.
Copy the embed code
From your GifyLabs dashboard, click the copy icon to copy the embed code. You'll need either the full <img> tag or just the image URL.
Open your HubSpot email editor
In HubSpot, navigate to Marketing → Email and open the email you want to edit.
Add an Image module
Drag an "Image" module into your email layout. Instead of uploading an image, switch to the "Source URL" option and paste the timer image URL (the src="..." part of the embed code).
Set alt text for accessibility
Set the alt text to something descriptive like "Countdown Timer — Sale ends Friday" for accessibility and image-blocked email clients.
Alternative: use an HTML module
For more control, use an HTML module instead. Paste the full GifyLabs embed code directly into the HTML editor.
Preview and test
Click "Preview" to check the timer on desktop and mobile. Send a test email to verify the animated countdown renders correctly.
Tips
HubSpot's Image module is the simplest approach — just paste the timer URL as the image source.
Use the HTML module if you need to add a clickable link wrapper around your timer.
HubSpot supports animated GIFs natively in both the drag-and-drop editor and coded templates.
For HubSpot workflows, use evergreen timers to create personalized urgency for each contact.
Frequently Asked Questions
Related Guides
Creating Your First Email Countdown Timer
Step-by-step guide to creating and customizing your first countdown timer.
Read guide →Adding a Countdown Timer in Mailchimp
Embed a live countdown timer in Mailchimp emails using the drag-and-drop editor.
Read guide →Adding a Countdown Timer in SendGrid
Embed a live countdown timer in SendGrid emails using the Design Editor or dynamic templates.
Read guide →Best Practices for Email Countdown Timers
Tips to maximize conversions and engagement with countdown timers.
Read guide →Ready to Create Your Countdown Timer?
Get started for free — no credit card required. Create your first timer in under 2 minutes.