Adding a Countdown Timer in Mailchimp
Step-by-step guide to embedding an animated countdown timer in Mailchimp email campaigns. Works with the drag-and-drop editor and custom templates.
Create your timer in GifyLabs
Sign in to GifyLabs and create a new countdown timer. Set your target date, choose a template, and customize the design to match your Mailchimp campaign.
Copy the embed code
From your GifyLabs dashboard, click the copy icon next to your timer to copy the embed code. It's a single <img> tag.
Open the Mailchimp campaign editor
In Mailchimp, navigate to Campaigns and open the email you want to edit. Use the drag-and-drop editor for the easiest experience.
Add a Code content block
Drag a "Code" content block into your email layout where you want the countdown timer to appear — typically above the fold, near your primary CTA.
Paste the embed code
Paste the GifyLabs embed code into the code editor. The timer will appear as a live preview in the Mailchimp editor.
Send a test email
Click "Preview and Test" → "Send a Test Email" to verify the countdown displays correctly on desktop and mobile.
Tips
Use an evergreen timer for Mailchimp automations and drip campaigns so each recipient sees a personalized countdown.
In Mailchimp's Classic Builder, you can also use an "Image" block and paste just the timer URL into the image source.
Set your timer width to 600px to match Mailchimp's default content width.
Mailchimp supports animated GIFs natively — no special configuration needed.
Frequently Asked Questions
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Read guide →Best Practices for Email Countdown Timers
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Read guide →Ready to Create Your Countdown Timer?
Get started for free — no credit card required. Create your first timer in under 2 minutes.